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Dillon's Sipping Room
Project type
Pop-Up, Activation
Date
August 2024
Location
Various, USA
We teamed up with Hue & Cry to elevate Dillon’s Small Batch Gin at festivals and events throughout the year by creating and executing a custom-built Sipping Room, giving guests an exclusive opportunity to experience Dillon’s premium RTD canned cocktails. The goal was to design a space that reflected Dillon’s essence, where every sip told the story of the brand and highlighted the gin’s exceptional quality and botanical flavors. The Sipping Room became a vibrant, interactive hub where consumers could not only enjoy hand-selected cocktails but also learn about the meticulous craftsmanship behind each small batch.
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