Glendalough Gin: Savor Summers Spirit

The Savour Summer’s Spirit campaign, in collaboration with Hue & Cry, set out to celebrate Glendalough Distillery’s botanical Irish gin by uniquely connecting people with nature.
We took charge of producing and delivering the campaign’s highlight: the world’s first forage-able billboard at Chicago’s Wicker Park Festival. Built with live botanicals, just like those foraged from Wicklow, Ireland and used in Glendalough gin, the billboard invited consumers to pick their own botanicals. Our team then arranged them into beautiful bouquets for guests to take home.
To elevate the experience, each guest enjoyed a specially curated gin cocktail, blending nature’s flavors with Glendalough’s foraged spirit creating an unforgettable, immersive summer activation.