Absolut- Open Canvas

For one week, ABSOLUT turned a whole block in both Williamsburg (Brooklyn) and San Francisco completely white, creating intrigue and mystery for passersby. There was a nod to the spirit brand and some teasers of what was to come. We permitted the entire street and made short-term leases with all the property owners to create an open canvas for an impressive roster of local artists. The following week these artists came in and turned the block into an interactive outdoor exhibition of different art mediums.