Las Vegas Tourism - Ice Dream Truck

To help spread the word about #VegasSeason, we executed a month-long tour of a gold 35-foot armored ice cream truck across North America - New York, Chicago, Toronto, Las Vegas and Los Angeles.

Now of course this wasn’t an ordinary road trip but a party executed in true Vegas style with 11 trips to Las Vegas awarded to social media contest winners, 18,600 alcohol-infused ice cream samples handed out, and thousands of #VegasSeason swag distributed.

If that wasn’t enough, this fiesta on wheels took things to the next level with a new DJ in each city, featuring Brody Jenner and David Lucien in LA. International model Hannah Davis brought Vegas Season cross-country with appearances on Good Morning America, and the KTLA Morning News. And to put the ice cream-topper on this awesome pie a la mode, top chefs from renowned Las Vegas restaurants Tao, Lavo and Aria were serving food as only Las Vegans know how: with style.