ASICS – LA Marathon

To show the significance of 26.2 miles, the length of the LA Marathon where ASICS was a title sponsor, we illuminated the Los Angeles skyline with a band of lights, strategically placed along the marathon route, marking every mile from Dodger Stadium to Santa Monica.

ASICS hosted at a party in the Hollywood Hills for celebrities and executives with breathtaking panoramic views spanning from the inland foothills to the Pacific Ocean, where guests could see the impressive light show.

The magnitude of this activation gained global recognition, as proved by the 7.5 million impressions on Twitter and the #2 trending spot that evening.