The Experience @ SDCC

The parking lot of PETCO Park is situated across the street from the convention center, and the park rents out footprints for different brands to activate. In 2018, Grandesign rented the entire lot to create "The Experience"-- a secondary Comic-Con attraction. The three-acre blacktop transformed into a pop-culture playground equipped with food trucks, VIP lounges, evening entertainment and a myriad of activations from some of the largest Comic-Con brands.