Southwest Airlines 3D/4D Immersive Projection Mapping

When Southwest Airlines did a surprise rebrand of their fleet of airplanes, they asked us to come up with a special unveiling to the airline’s cherished employees at its own hangar at Dallas Love Airport.

After eight weeks of careful, secret planning, and with more than 4,000 employees and dozens of media outlets on-hand, Hangar 5 came to life using multiple 35,000 lumen projectors, state of the art proprietary mapping software, and concert-quality sound and wind to create a powerful 3D projection experience that covered more than 13,000 square feet. It was the world’s first immersive 3D/4D projection experience featuring a life-size, virtual airplane.

The doors then opened to display two real life airplanes with the new branding, followed by a huge celebration.